Email List Automation

A writer and mother building a community around self-preservation in motherhood was feeling completely burnt out trying to manually manage her growing email list.

She’d just started using Flodesk, but the platform was still limited and the tech wasn’t clicking. We used Zapier to automate the whole flow, bringing new signups into Flodesk, segmenting them by source, and sending tailored welcome emails without her lifting a finger. Now the system runs quietly in the background, and she has more space to focus on her message instead of her inbox.

Quick note - the sample email is not the actual email from the client. I have not included it for her privacy.

Alison Castillo

Alison is a freelance website and brand designer and runs Homebody Web Co. as well as founding Mellow: A Community for Freelancers.

https://homebodyweb.co
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