For the self-employed person building a business around their whole self.

Brand strategy and design for people who won't fit themselves into someone else's template.

VISUAL IDENTITY

WEBSITE DESIGN

THE RARE COMPANY CLUB

UNTANGLING SESSIONS

VISUAL IDENTITY ⁘ WEBSITE DESIGN ⁘ THE RARE COMPANY CLUB ⁘ UNTANGLING SESSIONS ⁘

The brand you built at the start doesn't fit the person you've become. How beautiful!

You have grown, evolved, gotten clearer on what you actually want. The friction you feel looking at your website isn't imposter syndrome. It's a gap between who you were and who you are now.

Hi, I’m Alison.

Alison Castillo, creative strategist and web designer, leaning on her counter

Over the last 10 years I've worked with scores of women, through over a hundred projects, bringing their visions and values to life. In that time, my own life has changed unimaginably, which has meant several iterations of my business, rebrands, and restarts. I know that feeling of change on the horizon all too well.

This space exists as a way to expand that help beyond my website, brand, and systems design work, to be more accessible before, during, and after the change phase.

COMMUNITY

A room where you don't have to edit yourself to fit.

Where marketing and moon cycles come up in the same conversation, and we flow with the rhythm of life.

ONE-ON-ONE SUPPORT

Ready to make a change?

Whether you're years into your business or finally taking your skills freelance, we'll craft the branding, website, and systems to support the current version of you.


TOOLKIT

Values Card Sort Tool

Discover the five values at the core of every decision you make with this 5 minute exercise of sorting and prioritizing your values.

In Alignment Astro Tool

See what your birth chart says about marketing, offers, daily rhythm, and the signature approach you bring to everything.

Create Your Vision Board

Design a vision for your future with our interactive board tool.

Brand Questionnaire

A conversational tool to find your visual direction, color palette, and brand personality.


QUICK READS

NEWSLETTER

Occasional and worth opening. For the woman who wants the thinking, not the hustle.