Helping self-employed people shape a business that honors their individuality.
Design, systems, and spaces for people who want a sustainable business that is fully aligned with their values.
VISUAL IDENTITY
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WEBSITE DESIGN
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THE RARE COMPANY CLUB
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UNTANGLING SESSIONS
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VISUAL IDENTITY ⁘ WEBSITE DESIGN ⁘ THE RARE COMPANY CLUB ⁘ UNTANGLING SESSIONS ⁘
Your business should be built around you. The whole you.
That takes knowing yourself well enough to see your own uniqueness clearly, and having the courage to shape your work around it instead of the other way around.
Most people skip this part. They borrow someone else's framework, apply it faithfully, and wonder why it feels so exhausting. It's exhausting because it's not yours.
Hi, I’m Alison.
Over the last ten years, I've worked with women through over a hundred projects, helping them build something that actually reflects who they are. In that time, I've rebuilt my own business from scratch more than once around a late diagnosis, more kids, new cities, and a life that kept changing faster than any plan could keep up with.
I know what it means to shape a business around your actual life, because I've had no choice but to figure it out.
This space grew from that. Where we can get to know ourselves in a way that leads to effective systems, beautiful designs, and connection with others.
FROM THE ARCHIVE
COMMUNITY
A room where you don't have to edit yourself to fit.
Where marketing and moon cycles come up in the same conversation, and we flow with the rhythm of life.
ONE-ON-ONE SUPPORT
Ready to make a change?
Whether you're years into your business or finally taking your skills freelance, we'll craft the branding, website, and systems to support the current version of you.
TOOLKIT
Values Card Sort Tool
Discover the five values at the core of every decision you make with this exercise of sorting and prioritizing your values.
In Alignment Astro Tool
See what your birth chart says about marketing, offers, daily rhythm, and the signature approach you bring to everything.
Create Your Vision Board
Design a vision for your future with our interactive board tool.
Brand Questionnaire
A conversational tool to find your visual direction, color palette, and brand personality.
RESOURCES
NEWSLETTER
Occasional and worth opening. For the woman who wants the thinking, not the hustle.