Keywords to Help You Define Your Vibe
If you’ve ever tried to explain your brand’s vibe and came up blank, or said “cozy but not cute-cute, more like... grounded with edge?”, this list is for you. These keywords help put words to the feeling of your brand. Use them when you're working through your visual identity, voice, website, or even just figuring out what feels like you.
How to use this list:
Skim it. Note what resonates. In most cases, you don’t need many, 3–5 is usually good. These words are here to anchor your creative decisions, not box you in.
adaptable
affectionate
airy
approachable
artful
assertive
authentic
balanced
bold
brave
breezy
bright
calm
caring
casual
centered
charming
cheerful
classic
clean
clear
clever
collaborative
colorful
comfortable
compassionate
confident
contemporary
cool
courageous
cozy
creative
crisp
curious
daring
deep
delicate
dependable
direct
distinct
down-to-earth
dreamy
dynamic
earthy
eclectic
elegant
emotive
empathic
empowering
energetic
ethereal
experimental
expressive
fearless
feminine
fierce
fluid
focused
free
friendly
fun
gentle
genuine
grounded
handmade
healing
honest
honorable
humble
imaginative
inclusive
independent
inspired
intellectual
intentional
intimate
intuitive
joyful
laid-back
light
lighthearted
lively
logical
loyal
lush
magnetic
meaningful
minimal
modern
moody
natural
nostalgic
nurturing
open
optimistic
organic
original
peaceful
playful
polished
practical
precise
quirky
raw
refined
relatable
relaxed
reliable
resilient
rich
romantic
rooted
sacred
safe
sensitive
serene
simple
sincere
smart
soft
soulful
stable
strong
stylish
subtle
supportive
sustainable
sweet
sympathetic
tactile
textural
thoughtful
timeless
tranquil
transparent
trustworthy
understated
unfiltered
unique
uplifting
vibrant
warm
welcoming
whimsical
wild
wise
wistful
witty
wondrous
youthful
