Websites, branding, and systems that feel like you, and work like magic.
I help self-employed people who feel deeply connected to their work turn their vision, values, and voice into a visual identity and website they can share with confidence.
You’ve been in business for a while or honed your craft in the corporate world, and you’re feeling that pull toward a fresh brand and website that reflects who you've become.
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You’ve outgrown your website or visuals.
Your site and style no longer reflect the version of you showing up in your business every day, and you’re ready to update to a more real way of showing up.
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You’re done tinkering and trying to make a template work for you.
Every time you try to make it come together, it just somehow makes it worse? Yeah. Templates do that.
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You’ve care deeply about your work.
Either as someone who has been self-employed for a while, ready to take your side hustle more seriously, or finally going freelance with your corporate experience.
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You’re ready to let someone else handle all the details.
With so many moving parts and things to consider, wouldn’t it be nice to have someone else responsible for keeping track?
Most people arrive here with a specific request.
A New Website
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A Logo Refresh
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Better Systems or Tools
But underneath that request, there’s an unnamed frustration.
Their work has changed, but the way it’s presented hasn’t quite kept pace.
I’ve developed a collaborative way of working where we shape your website, brand, and supporting systems as one cohesive unit.
It’s built around who you are now, honors where you’ve been, and considers where you’re headed.
Your work makes sense to other people.
Sharing feels easier and more natural.
Decisions stop feeling sticky.
Your online presence reflects who you are now.
Your day to day runs more smoothly.
Clients often describe a sense of relief, a fresh feeling of confidence, and excitement to share their new online home with their world.
This work can take different forms, depending on what you need right now.
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Websites that clearly communicate your uniqueness.
Clear, flexible sites that hold your work well and are easy to live with
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Visual Identity that makes you feel seen and well-represented.
Logos, brand styling, and graphics that feel accurate to you and work across real-world touchpoints.
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Systems that support the way you do business.
Booking, email, and behind-the-scenes tools set up to support your day-to-day flow.
Every project is different.
Explore some that might feel relatable.
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Lauren Lear
A food photographer with a growing portfolio now supported by a modern brand style, a clean website, and social media assets.
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Anchor Home Care
A trusted home-care team moving into a cohesive brand style and a clearer, more compassionate online and offline presence.
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Arrive
A postpartum doula needed a more supportive online presence with a smoother intake flow that matched her care-centered work.
Kind words from folks who have been in your shoes.
“Alison truly listens and makes your vision come to life!”
Paula
“She perfectly captured my vibe and brand.”
Mary
“What we created perfectly represents me and my brand. I cannot imagine a better result. I’m thrilled.”
Beth
“She guided me on what changes to my website made sense from a marketing perspective.”
Angela
I don’t use templates, preset packages, or rigid scopes of work.
Every project is truly as unique as the person at the center of it. My process follows my own framework that allows us to prepare, flex, and collaborate in a way that allows for creativity, without extended timelines or delays.
Here’s how we work together:
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Intro + Insights Call
Clarity on what your project needs and how we’ll make it feel light and strategic, before a single design or line of code.
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Preparation & Direction
A guided questionnaire and thoughtful pre-work that makes the build genuinely smoother and more aligned.
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Your Project Days
Focused collaboration time where decisions happen in real time so nothing stalls and momentum stays high.
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After the Project
A week of guidance, plus a Loom walkthrough so you feel confident owning it.
If you’re tired of piecing things together and not feeling represented online, this is where your identity, presence, and systems come into alignment.
Want to explore what that could look like for you?
I’m Alison, a designer, systems thinker, and the person you call when your ideas feel bigger than your current online presence.
I blend strategy, design, and tech in one process, so your brand and website don’t just look good, they actually work.
My clients come to me because their ideas are big, layered, or in motion. I help them shape what’s emerging, build what’s needed, and move forward with confidence.
I’d love to chat with you about the vision you have for your business, and how I can help elevate you to the next level.
Explore more Maker Studio projects:
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Leigh Tillman
A facilitator with a deep community presence now supported by a calmer, more intentional website and simple tools for managing workshops and events.
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Dr. Magda
A holistic veterinarian with a new, personal blog designed to host her expertise with a visual style, layout, and templates that feel aligned and professional.
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InSpirit Connection
A Soul Coach and retreat leader stepping into her own identity with a grounded visual style, a clearer website structure, and adaptable pages for her evolving programs.
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Kathy Cooper
A well-loved artist with an elevated e-commerce experience that makes shopping her work effortless, alongside refreshed visuals across her site and product pages.
Ready to create an online home that honors your individuality?
Book a free, low pressure Intro + Insights call to discuss your project.
Curious about pricing? Check the FAQ →
Have some questions?
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I work primarily in Squarespace, Canva, Notion, Flodesk, Acuity, Zapier, and Google Workspace, but I’m flexible. If you’re using something else, we’ll look at whether it’s still the right fit or if it’s time to simplify.
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Nope. This isn’t a co-working session. Before your project day, I’ll share a Notion dashboard so you can keep track of the progress.
I’ll check in with updates, Looms, or voice notes, but no live calls unless we agree it’s needed.
While you aren’t expected to be tied to your computer, please be ready to provide feedback on questions within an hour or so.
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That’s ok! The Intro + Insights call is when I ask most of the guided questions to find out where you are.
If you’re not ready to book a project, you can start with a strategy session. I’ll help you untangle your options and figure out the best path forward. No pressure to book anything after.
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Mostly women (or femme-identifying folks) running thoughtful, service-based businesses. Think coaches, creatives, healers, wellness practitioners, writers, doulas, therapists, and beyond…
If you care about your work and want things to feel more aligned and put-together, we’ll probably work well together.
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You don’t need to show up with copy, but having some clarity around your messaging helps a lot.
I’ll help you structure your content, shape your message, and make sure your words actually connect. It’s part of the process, not an extra.
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Yes. Everything we build will be yours and in your own accounts. I’ll show you how to make updates, and where it makes sense, I’ll create templates or tutorials so you feel confident going forward.
Curious About Pricing?
Who isn't in this economy, am I right?
I get it - you want to know if this is even in your budget before you book a call. Here's what you need to know:
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Brand Design:
Logo refinement (updating what you have): €800+
Full brand identity (logo, colors, fonts, brand guide): €1,700+
Website Work:
Website refresh (updates, new pages, modernization): €880+
New website build: €1,800+
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On our discovery call, I'll ask about your needs and honestly assess what's realistic.
Sometimes you need clarity first, sometimes you're ready to build. I'll tell you what I see and what it would cost. Then you decide if it makes sense.
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You don't need a full discovery call.
Quick 15-min assessment (plus a few minutes to catch up socially of course). Since I already know your brand, I'll tell you what I think needs updating and what it'll cost.
Usually faster and more affordable than starting fresh.
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Strategy/kickoff work
All design and development
Revisions and refinements
Post-launch support
Everything you need to own and manage it yourself
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Yes - 50% deposit to book, 50% at completion. For projects over €3,000, we can discuss splitting into 3 payments.
I’m always happy to discuss custom payment plans, just let me know.
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Tell me on the call. I'll be honest about what's possible at different price points. Sometimes we can phase the work. Sometimes I'm not the right fit. Either way, I'd rather know upfront.