Leigh Tillman
A facilitator and community leader ready for an online home that supported the depth and rhythm of her work.
THE CHALLENGE
She came in with a DIY site and a mix of disconnected tools (Eventbrite for registrations, Outlook for email), and no visual system tying it all together.
Her work was evolving. Her digital presence needed to evolve with it.
We created a grounded, human visual style using soft watercolor elements. Something warm and expressive without becoming a full visual identity and branding project.
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Brand + Visual Direction
A gentle refresh built around her existing aesthetic.
Watercolor elements and simple styling she can use across her events and communications.
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Website Design + Structure
A new Squarespace site centered on her groups, retreats, and writing.
Clear navigation and repeatable layouts that support her ongoing work.
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Email + Systems Integration
Moved her list from Outlook into Squarespace Email.
Created templates for waitlists, confirmations, and announcements.
Set up scheduling and intake flows that save time and reduce friction.
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Event Flow + Registration
Shifted registration off Eventbrite and into her own site.
A smoother path from interest to sign-up.
Canva templates she can reuse for ongoing event promotions.
THE Results
A calm, cohesive online home that reflects her presence and the communities she leads.
A unified system for events, email, and communication, all in one place.
Tools she can update and reuse as her work grows.
Working with her was truly rewarding. She brought thoughtfulness, trust, and a clear vision for her work, and I’m grateful to have shaped this next version with her.
Curious what this could look like for your business?
Book an Intro + Insights Call. It’s free, low pressure, and supportive.