Lauren Lear

A food photographer with a growing, distinct body of work ready for a brand and website that finally matched her level and business growth.

THE CHALLENGE

Her old site felt dated and underdeveloped.
She didn’t have a real brand system.
Her portfolio and inquiry flow made it hard for clients to understand her work or take the next step.

She needed a clean, modern presence that let her photography lead.

We shaped a simple, modern visual direction inspired by the calm, coastal tones of Santorini, something fresh enough to anchor her brand without overwhelming her images.

Brand + Visual Direction

A clean identity built around a soft, modern palette and with a variety of wordmarks and logo variations.
A minimal system designed to elevate, not distract.
Website Design + Structure

A full Squarespace rebuild with clearer navigation and thoughtfully organized galleries.
A layout designed to present her work with clarity and ease.
Print + Referral Materials

Modern, minimal business cards aligned with her new identity.
A grounded extension of her brand beyond the website.
Social Presence + Branded Assets

Custom icons, labels, and Instagram highlight elements.
A refreshed media kit and proposals for client-facing polish across platforms.

THE RESULT

A brand and website that reflect the strength of her work.
A clearer path for clients to explore her portfolio and inquire.
A cohesive presence across digital, print, and social.

Collaborating with her was a delight. Lauren brought clarity, enthusiasm, and trust to the process, and I’m grateful she invited me to help shape this next stage of her work.