Anchor Home Care

A long-standing, family-led home care organization ready for a digital presence that reflects the warmth, steadiness, and professionalism of their work.

the Challenge

Their old site was text-heavy, dated, and difficult to navigate.
The visuals didn’t reflect their values.
Print materials and the website felt disconnected.

They were ready for a presence that matched the care they’re known for.

We approached their brand, website, and materials as one cohesive experience.

Brand + Visual Direction

A calm, modern identity grounded in trust and compassion.
Updated colors, typography, and styling that feel warm and human.
Print + Service Materials

A full set of aligned print assets for team and client use.
A consistent look from website to real-world touchpoints.
Website Design + Structure

Migration to a brand new Squarespace site with simpler navigation and clearer content paths.
Pages organized around how families search for care.
Tech + Systems

Cleaner inquiry flow, a more organized backend, and a structure that supports their internal team.

The Result

A modern, compassionate online presence that reflects their work.
A cohesive brand across digital and print.
A smoother pathway for families seeking support.

It was a joy to build this with their team. They showed up with care, openness, and a real commitment to doing this well, and I’m grateful they trusted me with it.