Beth Farris

Beth came into this project with a strong reputation, a fresh process, and a brand that no longer reflected the depth of her work.

Her business had grown. She had grown. And she was ready for a visual identity and website that felt as grounded, mature, and intentional as the coaching she offers today.

the Challenge

Felt younger and lighter than the depth of her current work.
Used a script logo and bright tones that no longer matched her voice.
Was built on a site structure that had grown cluttered over time.
Had a complicated tech stack of tools that weren’t working together.
No longer represented the professional maturity she had grown into.

She wanted a grounded, elevated presence that finally felt like her.

Brand + Visual Direction

A complete rebrand with a refined palette, modern serif identity, and a suite of organic illustrations.
A grounded, elevated look that mirrors the maturity of her work and replaces the light, scattered feel of her previous brand.
Website Design + Structure

A new Squarespace site designed around her updated message and offer suite.
Minimal navigation, intentional choices, and a calm visual rhythm that lets her work speak for itself.
Her site also features a multimedia blog, client portal, and podcast.
Digital Assets + Lead Magnet

We created polished visuals for her lead magnet and supporting digital materials that extend the brand beyond the website.
Cohesive, warm, and aligned with the way she wants to support her clients going forward.
Tech + Systems

A streamlined backend to support her new direction:
- Lead magnet and email sign up
- Integrated booking system
- Prioritization of SEO with redirects and a fresh sitemap

The Result

A modern, compassionate online presence that reflects their work.
A cohesive brand across digital and print.
A smoother pathway for families seeking support.

It was a joy to build this with their team. They showed up with care, openness, and a real commitment to doing this well, and I’m grateful they trusted me with it.