Arrive

A postpartum doula creating a friendlier, more supportive online home to align with the warm, optimistic nature of her work.

THE CHALLENGE

Nicole was working from a simple DIY setup that didn’t reflect her level of care.
Her site was minimal, her visuals underdeveloped, and her client flow relied on manual back-and-forth.
She needed a brand tone, a website, and a system that felt intentional.

We shaped a soft, grounded visual direction inspired by early parenthood without the overly-serious neutrals or baby softness.

Brand + Visual Direction

A calm, aligned style built around warmth and presence.
Simple brand elements that feel supportive and honest.
Website Design + Structure

A full rebuild on Squarespace with clearer navigation and pages shaped around how new parents make decisions.
A reading flow that feels slow, intentional, and easeful.
Print + Referral Materials

Rack cards she can share with doulas, midwives, and other providers, extending the brand into real-world referrals.
Functionality + Flow

Integrated booking and gift certificate sales, and calmer intake process.
A blog she can grow into
Light automation and a clean, manageable backend.

The Result

A brand and website that finally match the steadiness of her work.
A smoother, more intuitive path for new parents seeking support.
A system that helps her run her business with less friction and more ease.

Building this with her was a real pleasure. She came in with clarity, curiosity, and trust, and I’m grateful she invited me into this chapter of her work.